BNY Mellon’s Pershing X Teams Up with Integrity, Grows Client Base

The provided information outlines a significant collaboration between Integrity Marketing Group and BNY Mellon’s Pershing X through the adoption of the Wove wealth management platform. Here are the key points from the text:

  1. Integrity Marketing Group’s Strategic Move: Integrity Marketing Group, a prominent player in the insurance and financial services sector, has strategically adopted the Wove wealth management platform offered by BNY Mellon’s Pershing X.
  2. Wove Platform Introduction: The Wove platform was introduced by Pershing X in June. This platform aims to consolidate and unify advisors’ client tools into a sophisticated, data-driven system.
  3. Access to Investment Solutions: Wove, powered by BNY Mellon Investment Management, provides Integrity and its clients access to top-tier investment solutions from specialized firms. This access is expected to enhance Integrity’s wealth management capabilities.
  4. Transformation in Client Services: The strategic initiative is anticipated to transform Integrity’s client service approach, ensuring a higher standard of excellence. Clients can expect a more comprehensive financial advisory experience.
  5. Benefits for Financial Professionals: Integrity’s financial professionals will benefit from cutting-edge technology and investment resources, empowering them to offer more robust wealth management services to clients.
  6. Access to Third-Party Models: The Wove platform will grant Integrity’s advisors access to extensive third-party investment models, including mutual funds and exchange-traded funds, curated by BNY Mellon’s Investment Management division.
  7. BNY Mellon’s Role: BNY Mellon’s Pershing X will also provide comprehensive broker-dealer clearing and custody solutions, enhancing the overall service offering.
  8. Comments from Key Figures: Ainslie Simmonds, President of Pershing X, expressed enthusiasm about this collaboration, and Hanneke Smits, Global Head of Investment Management at BNY Mellon, emphasized the scale and combined offering this partnership represents.
  9. Client-Centric Approach: The partnership between Integrity Marketing Group and BNY Mellon aims to offer a holistic client experience, addressing financial planning and other essential aspects of life, such as health and well-being.

In summary, Integrity Marketing Group is leveraging the Wove platform to enhance its wealth management capabilities, and this collaboration with BNY Mellon is expected to provide a comprehensive and advanced suite of services to clients, ultimately improving their financial planning and prospects for the future.

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